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The Soviet poster owes its development not only to the ideological orders of the party. He always vividly and promptly reacted to the most various significant events in the life of society.
In the early years of the new state, which arose on the ruins of the fallen Russian Empire, the work of the founders of the Soviet poster art was saturated with revolutionary sentiments and called for an early world proletarian revolution.
During the Great Patriotic War, the poster had the role of rallying the entire Soviet people before the Nazi threat, inspiring them to immortal feat in the name of freedom for future generations and giving all soldiers the strength to deal with the “brown plague” that swept the entire European continent. In the postwar years, the main characters of Soviet posters were the most ordinary people - workers, collective farmers, workers, teachers, doctors, firefighters, police officers. However, the country lacked a new challenge, which once served as the aggression of Nazi Germany.
The Soviet Union needed something that could once again unite the population of all fifteen union republics. It was precisely such an event that the construction of the Baikal-Amur Railway became a grandiose railway line in scale. However, it was easy to announce such construction. It was much more difficult to entice ordinary citizens of the country to him. Then the poster came to the rescue again. Masters of this business vied with steel work on the project.
Perhaps the most famous of them was the propaganda leaflet with the winged title “BAM - Construction of the Century!” That became a bit later. On it, in a typical Suprematist style, an ordinary worker is depicted against the background of a railway under construction. It would seem that there is nothing special in this image, but it was he who remained in the memory of a whole generation as a symbol of the legendary “construction of the century”.